Oct 20 2007

Kodak to end Olympic Sponsorships

Published by at 5:29 pm under News Item

Photography icon Eastman Kodak Co. is ending its role as the official imaging sponsor of the Olympics after next year’s Beijing Games.

The company, which is undergoing an arduous digital overhaul, cited a shift in marketing tactics for halting a relationship that dates back to the first modern games in Athens in 1896 when it ran advertisements in the program.

“As we complete the transformation of Kodak, it makes sense for us to take a new direction,” Kodak director of brand management Elizabeth Noonan said Friday.

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