Jun 30 2009

The Development of Professional Videography

Published by at 4:48 am under General

Videography is the process of capturing moving pictures/images on electronic media such as streaming media, videotape, hard disk, or solid state storage. Whether it is amateur or professional videography, the concept applies to and includes the processes necessary to electronic production and post production. Videography is the equivalent of cinematography; the difference between the two lies in that images are recorded on electronic media in videography, whereas film stock is used for this in cinematography. The word was coined from the Latin ‘video’ which means ‘I see’ and the Greek ‘graphy’ which translate ‘write’ or ‘writing’. With the growth of digital cameras at the beginning of the 21st century, the distinction between cinematography and professional videography was no longer that apparent.

Both the amateur and professional videography market have developed to the extent of covering both production and distribution at present. Market segmentation was the result, based on the application: broadcast video, event video, corporate video and others. Plus the advent of the Internet has contributed to this expansion of videography beyond the processes of shooting videos with a regular camera. Thus, when depicting professional videography there are several categories to identify with distinctions between web streaming, digital animation, slide shows, gaming, remote sensing, video blogging, vector and bitmap based assets production, spatial imaging and so on. With the progresses in the fields of computers and the world wide web on the one hand and that of videography technology on the other, videographers presently rely on all sorts of computer programs to work on pictures and videos. All they can use in the process includes software-driven solutions.

Not only in videography does the professional videographer operate the camera but he/she can also be in charge of the visual design of the production. Professional videography in particular, can thus compile music videos or just video releases, like in discography or filmography.

In professional videography the specialist spends many hours documenting on the videography event she or he is going to put on video. After the preparatory stages, the cutting of some scenes and the application of the music background that create the smoothing flowing video story take some more hours of work. Professional videographyis actually the art of capturing certain moments in time. The process requires vision and inspiration along with hard work and commitment. Technical knowledge as well as high tech equipment are also necessary to produce the best quality video. In order to become videographers some people attend film schools whereas others start on this career after regularly videotaping events for family and friends.

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