Feb 26 2010

Five Tips on Promoting and Marketing Your Portrait Photography Website

Published by at 5:49 am under General

The Brisbane portrait photography business is a competitive industry filled with a wide variety of portrait photographers with skill levels of all ranges. Unfortunately, being a quality Brisbane portrait photographer doesn’t always mean that your business will be booming. There are hundreds if not thousands of talented professional portrait photographers in the United States who are not receiving the results they want or the business they need to meet their financial goals. Please take the following marketing and promotional tips for your portrait photography website into consideration. The fact of the matter is that marketing is the most important aspect of having a successful Brisbane corporate photography business. If you want to as successful as a portrait photographer, the following tips should be very helpful.

Tip 1: Website!

Due to the dawn of the Internet age, websites have become the most powerful and effective strategy for photographers to showcase their respective portfolios. If you don’t have a website by now then you might as well forget about increasing your business. Even for the photographers who have been in business for more than 30 years, a website is an essential thing to have. Not having one is akin to not having a telephone number: it’s so important!

Tip 2: Your website need to be impressive!

Your website is you. That is, your own website is a virtual you. When potential clients visit your website, they are looking at something that is an extension of who you are. It is imperative that they are impressed with the appearance and feel of your website as well as the presentation of your images and content. It never ceases to amaze me at how many portrait photographers have websites that seem sloppy, unprofessional and downright ugly! If you want to get business as a result of your presence on the Internet, you absolutely must have a professionally designed, easily navigable and aesthetically pleasing website. If your website is missing any of these elements, I will advise you to remove it from the Internet. It’s better to leave no impression at all rather than a poor impression!

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